Brave New Parka

Some people might want to smack me, but winter doesn’t bother me that much. When February comes around, I become stupidly optimistic in the face of sub-zero temperatures, for the sole reason that there’s more sun and the days begin feeling longer. March snowstorms? It’s milder, the snow is softer, and it melts like cream cheese on the warm pavement.

So tells us, what does bother you about winter?

Your Canada Goose jacket, that’s what.

It’s warm, it’s stylish, and it’s fucking everywhere!
canada goose parka
If you’re not in the know, this is a Canada Goose jacket. It’s a quality coat, and it’ll keep you from freezing your ears (ass) off, no doubt about that. And I have nothing against dressing appropriately for the weather. It’s just that from a visual standpoint, society has reached its saturation point with regards to the Canada Goose parka and its accompanying logo. On every street corner you can spot at least three. It’s on every bus, in every cafe, and on every subway. I spotted 5 in my office alone. They come in a variety of colors, but the majority of people have chosen black.  I probably would have as well, if I were a robot.

The last time I saw so many people wearing the same thing was in grade 4 when every kid had a t-shirt with Fonzie on it saying “Ayyyyyyyyyyyyyy!” (including me).

Or maybe I’m wrong about the whole thing and everyone is buying these parkas as “The Last Coat I Will Ever Buy”. They are simply being practical.

Somehow I doubt it.

I think that if Aldous Huxley were alive today, he’d be pissed. He’d point a crooked finger in the general direction of society and declare, “See? I told you so! You have lost your individuality!” (In Brave New World, old clothes were thrown out. Mending was not an option.)

Welcome to the future.


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  • I hate winter in California. I feel personally ripped off. Ads for tourism never show you how gloomy and cold it can be. No. It’s always sunny fuckin’ California. Well, I pay my taxes. Where’s my sun today?!

    Those jackets are suspiciously cult-like.
    .-= injaynesworld´s last blog ..injaynesworld we reject "A Disposable Society…" =-.

  • Jen

    The remind me of Members Only jackets. Up here in the great north we wear parkas and down jackets when it gets really cold -30 or so. For regular winter days when it is only zero we wear a sweatshirt and sometimes shorts. And why not, we are only going to our cars which have been parked in the garage running for 20 minutes before we go out and drive them. Plus we have habitrails in our downtowns so we don’t really have to go outside.
    .-= Jen´s last blog ..Blog Whore or Mommy Blogger? =-.

  • mike

    Jayne – Cult-like is an understatement. It feels like an invasion!
    Speaking of taxes, I just got my first tax bill as a homeowner. Now I can’t even afford to look at the sun. Total bullshit.

    Jen – I was in Cincinnati once and they had those habitrail hamster-land things connecting lots of buildings. We have them too, but it’s all underground. We can draw the same parallels to humans as rodents and hibernation 😉

  • But they are so warm… I don’t have one myself but my friend does and she always looks so comfortable.
    .-= Maria @ Conversations with Moms´s last blog ..Where did they go? =-.

  • mike

    Maria, I totally agree that those things are warm and have probably saved a life or two. They are just so ubiquitous!


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