It was the last thing I expected to see in my inbox. I was scrolling my way through all my emails, like I do every morning. Optical industry related press releases, Google Alerts, newsletters – all the stuff a marketing manager must have to ensure she is firmly up on the industry’s current events – when I spotted it. It stuck out, as you can imagine, mainly because…well, you know. But there it was. The headline:
Shoes of Prey Launches Eyewear Collection
Shoes!! Blah blah blah eyewear collection something something Sneaking Duck. Did they say shoes?! Of course, I clicked. How could I not? Gotta keep up with what’s happening in the optical world, right? So, I clicked.
And then I had an orgasm.
As the last of the shudders died down, I read. Shoes of Prey is an Australian company that let’s you – wait for it – design your own shoes!! SHUT THE FRONT DOOR!
So, of course I had to fully investigate these Shoes of Prey people that are breaking into the eyewear industry. I mean, it’s for the good of the company, right? And just when I got to the part of their website where you start designing your shoes, people kept asking me to do work stuff and I had to wait until I got home to continue my research. I’m such a dedicated employee.
Shoes of Prey lets you choose the heel type, height, the type of toe, backs, decorations, colours and even materials. In 24 hours, I’ve designed nearly $4,000 worth of shoes. And I could do this forever. Let me share some with you:
So, if you don’t hear from me for a while, well, um, you’ll understand. And in case you’re wondering, their Sneaking Duck eyeglasses are pretty cool too.