Really? Are they really going to make me state the obvious? It seems they are.
I just read this article in Forbes about how the Physicians Committee for Responsible Medicine (PCRM) has decided to raise public awareness regarding cheese and how it turns you into this:
Yes, I am certain *this* is the result of eating too much *cheese*
The ads went up in Albany, New York, where they claim nearly 63% of Albany’s adults are overweight or obese. The PCRM goes on to state: “One in four New Yorkers under the age of 18 is obese and the obesity rate for children between 6 and 11 years of age has quadrupled over 30 years.”
They also note that Albany school lunches are abundant in cheesy foods, like pizzas and triple-cheese lasagnas, and that cheese is the number-one source of saturated fat in the American diet.
So, it’s all cheese’s fault. The cheese makes us not understand that triple-cheese lasagna does not mean to add three times the cheese instead of using three types of cheese while NOT increasing the final quantity.
And I’m sure the pizza’s 3-inch thick crust, made with processed white flour and lard, has nothing to do with increasing waistlines. Or the greasy pepperoni, cut 1/4- inch thick. Not to mention the gallon of soda served alongside.
This looks so healthy, I mistook it for a vegetable.
No, it’s definitely the cheese.
Now, I realize I could easily be accused of bias. I love cheese. Somewhat unnaturally, I might add. But I ask you to consider the fact that the French eat cheese 3 times per day. Everyday. And yet, they are not facing an obesity crisis. Not even close.
Actually, the closest thing they’ve got to a crisis is determining just how high up their noses should be while ignoring tourists asking for directions.
See the guy in the back? In the red shirt? Obviously a tourist. Mock him at will.
What really killed me about this article was a quote by Marion Nestle, a Paulette Goddard Professor in the Department of Nutrition, Food Studies and Public Health at New York University.
She disagrees with the ads but includes this brilliant analysis of the campaign: “… they focus on personal responsibility without saying anything about the food marketing environment that makes it so difficult for so many people to eat healthfully.”
Really? They focus on personal responsibility? I thought they focused on cheese being the root of all fatty evil. And I’m sorry, but the food marketing environment makes it difficult for people to eat healthy? Seriously?
Seems the PCRM isn’t alone in blaming others.
Marketing made me eat this instead of a salad. Marketing also made me buy a John Deere tractor on sale. Nobody can control themselves in the face of marketing. Nobody.
Now if you’ll excuse me, I need to ask my doctor about Cialis.
