A few months back, not long after we started WWFC, co-blogger Mike told me about this awesome free tool by the Advanced Marketing Institute called the Emotional Marketing Value Headline Analyzer.  Basically, you type in your headline, it tells you how appealing it is.  I used it regularly. 

While typing in the headline for my last [...]

This week I’ve had several “is that a joke?” moments.  I realized that each of them boiled down to the same question.  See, I’ve been in positions where I’ve had to hire people.  I’ve supervised, I’ve managed.  I’ve even had to fire people.  So I know the process, the ins and outs.  My [...]