A few months back, not long after we started WWFC, co-blogger Mike told me about this awesome free tool by the Advanced Marketing Institute called the Emotional Marketing Value Headline Analyzer.  Basically, you type in your headline, it tells you how appealing it is.  I used it regularly. 

While typing in the headline for my last [...]

I read Cormack McCarthy’s The Road many weeks ago, or was it months ago? Either way, it’s been so freaking long since I read it that I may as well have never read it at all. That’s just the kind of memory I have.

Not a very promising way to start a review, huh?

Well, the partial [...]