Marketing

We’ll Always Have Vodka

You ever notice how sometimes a certain commercial makes you think of someone? I recently saw a vodka commercial that had me saying “OMG! OMG!”. Mind you, I always think of particular people when I see ads for vodka.

When I see a Smirnoff ad, I think of co-blogger Mike. About a million years ago, I gave him a set of highball glasses with the letter “S” etched into them. The “S” was for Smirnoff, who packaged this set for the holidays. I jokingly tried to convince him the glasses were personalized specifically for him and then I called him Smick. More than 20 years later, I still call him that and I still think of those glasses when I hear the word Smirnoff.

Almost any vodka commercial makes me think of my lovely, darkly brilliant Finnish friend, Ziva. Ziva is, unquestionably, an expert on all things vodka. Thanks to her, I now know the best way, no, the only way to truly appreciate vodka is to drink it from a milk glass. Or a pint.

I’ve also now begun to think of my sweet, pretty Rena. Her writing is genius in its brevity. She has alluded, on more than one occasion, that she has been ingesting copious amounts of vodka in recent times. And they say youth is wasted on the young! Just remember, sweet Rena, milk glass or pint.

A couple of weeks ago, I saw this commercial for Absolut vodka. Seems it’s been around for a year, but I’d never seen it before. Do you know who I thought of, even before I saw that it was a commercial for vodka?

If you don’t know who I’m talking, you can discover her here. She’s the Jersey version of me, except younger, smarter, funnier, and with killer abs. I really do think the person behind the Absolut campaign was inspired by her, because she is proof positive that doing things differently leads to something exceptional. She’s been a bit under the weather recently and hasn’t been blogging as much as a result. I really hope she feels better soon. I miss her. In the meantime, I’ve bought myself a bottle of Absolut in her honour. And a pint.

As Ziva would say “Pohjanmaan kautta”!

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  • I’ll drink to that! Actually, the milk glass for Vodka is new to me. (And they say you can’t teach an old dog new tricks! Hah!) I’m more of a gin woman myself, but I’ll salute Meleah’s health, Ziva’s beauty, Rena’s youth, and Mike’s charm with it! Wait, I do drink Russian Vodka (Stoly) right out of the freezer whenever I read Tolstoy.

  • Anonymous

    That’s easy for Ziva to say.

  • I’m more of a Stolis drinker myself. And “Smick”? Well, it could’ve been worse, it could’ve been “Sme…”. Oh, nevermind.
    😉

  • Consider me neverminding 🙂

  • I had a hell of a time just spelling it out, forget about trying to pronounce it!

  • Vodka from the freezer is the best, and I’m thinking you’d need a lot of it to get through War and Peace!

  • KZ

    You had me giggling at that “Smick” thing. I’m also impressed that you’ve stretched that nickname out across twenty years. That’s what I call dedication to a running gag.

  • Mikewj

    Well wadda you know? I think of Ziva every time I see a vodka commercial, too. In my mind, Ziva’s a really fun drunk and we always have a good time when we break out the good stuff. I mean a respectfully good time, of course, nothing dirty. Just laughing and being silly and falling off bridges and shit like that. Maybe someday we’ll all get together and pass out. I’d like that.

  • That sounds awesome. I’d like that too. Well, not the falling off bridges part. That sounds painful. But the rest sounds really great!

  • Heh, I believe nicknames are like diamonds – forever! My kids even call him Smick and had no idea who “Mike” was until they were nearly teens.

  • I usually have gin for the war, but I switch to vodka for the peace.

  • Swedes, they’re fucking nuts. But they do make good vodka. As a matter of fact, I have some in the freezer. Now, where did I put that milk glass…?

  • I’m a very happy drunk, and I might have fallen off a bridge or two in my days.. I’m pretty sure I was naked at the time, though, and on my way into the water anyway, so it was just quicker that way. Bloody cold, though.

  • Hehe, when we get together for a glass of vodka, I’ll teach you how to pronounce that. And when we’re too drunk to speak Finnish, I’ll teach you the Swedish version instead. It’s much easier, a lot like English, in fact.

  • Very interesting take on Vodka from the creator of the “Cheese Authority”. Perhaps you have found a new niche, I just checked and WeWorkForVodka is not taken yet.

    Great post, when time permits me to comment I am so happy. But none the less I always stop by to see what is on your minds. Now thinking maybe a glass of vodka and cranberry is due me. Hmmmmm

  • Glenn! I’m glad you haven’t forgotten about us 🙂

    We considered WeWorkForVodka, but the problem is the reviews always ended up looking like this “thish ish really good vodka *hic*, I love ya man. You are my besht friend man. *hic* shee thish guy? he’sh a great, great guy.”

  • I believe it’s next to the pint. Like you don’t drink it straight out of the bottle Z 🙂

  • If a Z falls into the water and nobody is around to hear it, does she really make a sound?

  • Seriously, how the hell do you pronounce that?!

  • KZ

    Hah! That’s awesome. My girlfriend, Diana, hates it when I call her D-Pad. In case you don’t know what that is, think of those little cross-shaped directional keypads you see on video game controllers. You think I can make this one stick by the time Diana and I are married, and our kids are teenagers?

  • KZ

    Hah! That’s awesome. My girlfriend, Diana, hates it when I call her D-Pad. In case you don’t know what that is, think of those little cross-shaped directional keypads you see on video game controllers. You think I can make this one stick by the time Diana and I are married, and our kids are teenagers?

  • Aw. Nicky! I love you. Thanks for the shout-out. And, you will be happy to know that I’ve been DTD again. Now that I’m no longer injured and feeling better I decided I better grab the opportunity to start exercising again. I’m only on ‘Day Three’ but it feels GREAT to get out of the house and take in some fresh air.

    As for Vodka, I am a lover of Grey Goose. I always drink it mixed with club soda and a splash of cranbury from a Pint Glass or, out of a Mason Jar! Soooooo delicious!

    I do hope you enjoy that Absolut!

  • Finnish is probably the easiest language to pronounce – it’s pronounced exactly as it is written. Every letter is pronounced in a word (contrary to, say, French, where every other letter is silent or just plain screwed up), and every letter has only one pronounciation (contrary to, say, French, where “e” can sound like everything from a to z while millions of people pretend it’s perfectly normal for e to behave that way).

  • Mikewj

    I think she does make a sound, even if nobody’s there to hear it. Especially if she’s naked. Then the slapping sounds are undeniable.

  • Mikewj

    I apologize for that last comment. It’s what popped into my head and, unfortunately, what pops into my head often immediately makes its way to print. I have to admit, though, that the image is making me smile a little.

  • Mikewj

    Fucking French. They think they’re all that and they retire at 60, too. Or 62, I guess.

    lentokonesuihkuturbiinimoottoriapumekaanikkoaliupseerioppilas

  • Mikewj

    That is a marvelous comment, Linda. It really is very clever.

  • Dude, I don’t slap. I slide effortlessly into the water, even when falling off a bridge, naked and drunk.

    Okay, I might slap a little, but it’s very minor slapping.

  • That word almost makes me want to call you on you phone just so that I can pronounce it for you.

  • It was my pleasure, sweet thing! I really did start yelling OMG when I saw the ad 🙂

    I’m glad to hear you’re feeling better and I’m definitely looking forward to reading about you DTD!

    Now that I know your recipe for Vodka out of a mason jar, I think me enjoying the Absolut is a given. Cheers!

    xoxo

  • And since nobody is around to hear it, there’s nobody to disprove that statement 🙂

  • Well, you can try…but I’m not sure you’ll end up married with teenage kids if you do 🙂

  • Tell me that is not really a word!! What on earth does it mean?!?!

  • xoxoxox

  • It’s actually a military term in our Air Force. It’s someone who’s training to become an jet engine mechanic. I think the formal English term is: Airplane jet turbine engine auxiliary mechanic non-commissioned officer student. It makes more sense in Finnish.

    Finnish is interesting in that you can say extremely much just by adding affixes to a word. “Autossanikinko?” Is a question meaning “In my car, to?” (Auto=car, ssa=in, ni=my, kin=too, and ko which is just to show that it’s a question.) For a beginner it might seem a bit confusing, but once you get the hang of it, you can easily understand words like epäjärjestelmällistyttämättömyydellänsäkäänköhän. It takes a little practice, though.

    And vodka helps.

  • It’s actually a military term in our Air Force. It’s someone who’s training to become an jet engine mechanic. I think the formal English term is: Airplane jet turbine engine auxiliary mechanic non-commissioned officer student. It makes more sense in Finnish.

    Finnish is interesting in that you can say extremely much just by adding affixes to a word. “Autossanikinko?” Is a question meaning “In my car, to?” (Auto=car, ssa=in, ni=my, kin=too, and ko which is just to show that it’s a question.) For a beginner it might seem a bit confusing, but once you get the hang of it, you can easily understand words like epäjärjestelmällistyttämättömyydellänsäkäänköhän. It takes a little practice, though.

    And vodka helps.

  • Of course. Pass me the bottle, won’t you?

  • Of course. Pass me the bottle, won’t you?

  • Man D-Pad is cool name! I wish my name began with a D.

    In lieu of that, I would like everyone to start calling me Mix Master C.Thank you and good night.

  • Remember the episode of Seinfeld where George wants a really cool nickname, T-Bone, but ends up being called Coco instead? This makes me think of that.

  • Yes I do! I really identified with George. He always complains, he wants stuff to come easily and nothing ever seems to go his way. And I absolutely loved the idea of him trying to jump start a cool nickname only to be saddled with Coco.

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